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Reading lists: Strategic Marketing Planning - MBM7002M


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Reading lists: Strategic Marketing Planning - MBM7002M

Reading list titles for this module

These items are part of your institution's official Reading Lists - you can use your funds to purchase these.

 
Product name
Price
Rating
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Malcolm McDonald on Marketing Planning: Understanding Marketing Plans and Strategy (PDF eBook)
MALCOLM MCDONALD ON MARKETING PLANNING: UNDERSTANDING MARKETING PLANS AND STRATEGY (PDF EBOOK)

McDonald, Malcolm

£19.99
Importance not set by tutor
Marketing Navigation: How to keep your marketing plan on course to implementation success
MARKETING NAVIGATION: HOW TO KEEP YOUR MARKETING PLAN ON COURSE TO IMPLEMENTATION SUCCESS

Bradford, Edmund (Director and co-founder of Market2win...

£31.99
Importance not set by tutor
Marketing Planning
MARKETING PLANNING

Dibb, Sally (Coventry University, UK); Simkin,...

£45.59
Importance not set by tutor
Marketing Plans (PDF eBook)
MARKETING PLANS (PDF EBOOK)

McDonald, Malcolm/Wilson, Hugh;

£31.19
Importance not set by tutor
Strategic Marketing
STRATEGIC MARKETING

Drummond, Graeme; Ensor, John; Ashford,...

£144.00
Importance not set by tutor
Strategic Marketing Planning
STRATEGIC MARKETING PLANNING

Wilson, Richard M.S.

£43.19
Importance not set by tutor

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