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Reading lists: Creative Approaches to Services Marketing


Reading lists: Creative Approaches to Services Marketing

Reading list titles for this module

These items are part of your institution's official Reading Lists - you can use your funds to purchase these.

 
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Services Marketing: People, Technology, Strategy (Eighth Edition)
SERVICES MARKETING: PEOPLE, TECHNOLOGY, STRATEGY (EIGHTH EDITION)

Wirtz, Jochen (Nus, S'pore); Lovelock, Christopher...

£20.00
Importance not set by tutor

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