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Reading lists: Principles of Marketing


Reading lists: Principles of Marketing

Reading list titles for this module

These items are part of your institution's official Reading Lists - you can use your funds to purchase these.

 
Product name
Price
Rating
Buy
Essentials of Marketing
ESSENTIALS OF MARKETING

Brassington, Frances; Pettitt, Stephen

£47.99
£35.19
Essential

Essentials of Marketing (PDF eBook)
ESSENTIALS OF MARKETING (PDF EBOOK)

Pettitt, Stephen/Brassington, Frances

£35.19
Essential
Marketing Plans (PDF eBook)
MARKETING PLANS (PDF EBOOK)

McDonald, Malcolm/Wilson, Hugh;

£31.19
Essential
Marketing Research (PDF eBook)
MARKETING RESEARCH (PDF EBOOK)

Nunan, Dan/Birks, David F./Malhotra, Naresh K.

£35.19
Essential
Marketing Strategy and Management
MARKETING STRATEGY AND MANAGEMENT

Baker, Michael J. (University of Strathclyde, Visiting...

£55.99
£50.39
Essential

Marketing Strategy and Management (PDF eBook)
£50.39
Essential
Malcolm McDonald on Marketing Planning: Understanding Marketing Plans and Strategy
£19.99
£19.99
Importance not set by tutor

Marketing Research: Delivering Customer Insight
MARKETING RESEARCH: DELIVERING CUSTOMER INSIGHT

Wilson, Alan (University of Strathclyde, UK)

£47.99
£43.19
Importance not set by tutor

Principles of Marketing (PDF eBook)
PRINCIPLES OF MARKETING (PDF EBOOK)

Harris, Lloyd C./He, Hongwei/Kotler, Philip

£35.19
Importance not set by tutor

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