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Reading lists: Integrated Marketing Communications


Reading lists: Integrated Marketing Communications

Reading list titles for this module

These items are part of your institution's official Reading Lists - you can use your funds to purchase these.

 
Product name
Price
Rating
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Principles of Marketing
PRINCIPLES OF MARKETING

Brassington, Frances; Pettitt, Stephen

£55.19
£26.66
Essential

Essentials of Marketing
ESSENTIALS OF MARKETING

Brassington, Frances; Pettitt, Stephen

£47.99
£35.19
Importance not set by tutor

Essentials of Marketing (PDF eBook)
ESSENTIALS OF MARKETING (PDF EBOOK)

Pettitt, Stephen/Brassington, Frances

£35.19
Importance not set by tutor
Essentials of Marketing (PDF eBook)
ESSENTIALS OF MARKETING (PDF EBOOK)

Blythe, Jim/Martin, Jane

£35.19
Importance not set by tutor
Marketing Communications: Touchpoints, sharing and disruption
£44.79
£35.19
Importance not set by tutor

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