Entrepreneurship is challenging, whatever your background, in the current science- and technology-driven Western world. However, unlike traditionally dominant, native-born, white male entrepreneurs in Silicon Valley and elsewhere, those who face greater hurdles blocking their path to success primarily come from marginalized and minority groups, both real and self-perceivedincluding immigrants, refugees, women, blacks, Hispanics, and Asians. Despite their potential to innovate and add value in the global marketplace, they persistently struggle, or fail, because they lack the requisite code-breaking skills. This book helps these underdog entrepreneurs acquire those skills with actionable advice to achieve and sustain success.It proposes a framework that pinpoints what the author calls the outsider problemthat is, situations in which individuals are primarily disadvantaged because they lack access to networks that facilitate superior learning and performance outcomes. He completes the framework by incorporating personal qualities and strategies that can solve this problem.Along the way, Morgan distills insights and evidence from multiple fields, combined with a fresh look at the familiar stories of initially marginalized business leaders, such as Indra Nooyi, Jack Ma, Hilary Devey and Mike Lazaridis. He also shares the less known, but equally inspiring stories of others. This book will help readers thrive while transcending their underdog status.
1. Introduction: Underdog Entrepreneurs Are Everywhere PART ONE: THE OUTSIDER PROBLEM 2. Being on the Outside of Powerful Mainstream Networks 3. Lacking Relevant Know-How 4. Being Subject to Stereotype-Driven Discrimination and Stereotype Threat PART TWO: CODE-BREAKING SKILLS 5. A Growth Mindset 6. Valuable Knowledge from Formal Education 7. Strategic Identity Orientation 8. Complementary Social and Political Skills PART THREE: PUTTING IT ALL TOGETHER AND DRAWING LESSONS 9. An Integrative Framework 10. Commit to Ongoing Learning and Capability Development 11. Strategically Cultivate Mutually Beneficial Networks 12. Experiment With Self-Identities, Don't Be Rigidly Defined By Them 13. Strategically Accumulate Power and Appropriately Use It 14. Strategically Target and Use Government Support 15. Cultivate Higher-Order Mental Skills 16. Conclusion: Underdog Entrepreneurs' Most Enduring Asset Epilogue: What Journey Brought Me Here?
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