This book brings together cutting-edge research on multimodal texts and the discourses generated through the interaction of two or more modes of communication, for example pictures of language, typography and layout, body movement and camera movement. The contributors collected within this volume use systemic functional linguistics to analyze how meaning is generated within a series of case studies. The result is a comprehensive survey of the ways in which enhanced meaning emerges through the interaction of more than one mode of communication. Multimodal Discourse Analysis will be useful to researchers interested in the application of systemic functional linguistics to media studies, discourse analysis and cognitive linguistics.
Introduction; Secton 1 - Three Dimensional Material Objects in Space; 1. Opera Ludentes: The Sydney Opera House at Work and Play - Michael O'Toole; 2. Making History in From Colony to Nation: A Multimodal Analysis of a Museum Exhibtion in Singapore - Alfred Pang Kah Meng; 3. A Semiotic Study of Singapore's Orchard Road and Marriott Hotel - Safeyaton Alias; Section 2 - Electronic Media and Film; 4. Phase and Transition, Type and Instance: Patterns in Media Texts as Seen through a Multimodal Concordancer - Anthony P Baldry; 5. Visual Semiosis in Film - Kay L. O'Halloran; 6. Multisemiotic Mediation in Hypertext - Arthur Kok Kum Chiew; Section 3 - Print Media; 7. The Construal of ideational Meaning in Print Advertisements; 8. The Semiotic Construction of a Package Label: Kellogg's Special K - Lee Siew Ling; 9. Multimodality in a Biology Textbook - Libo Guo
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