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Economics for Business, 6e 6th edition


Economics for Business, 6e 6th edition

Paperback by Begg, David; Ward, Damian

Economics for Business, 6e

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£51.99

ISBN:
9781526848130
Publication Date:
24 Feb 2020
Edition:
6th edition
Publisher:
McGraw-Hill
Imprint:
McGraw-Hill Education (UK) Ltd
Pages:
568 pages
Format:
Paperback
For delivery:
Estimated despatch 22 May 2024
Economics for Business, 6e

Description

Economics for Business now in its 6th edition remains an essential introduction to economics for business students. It provides an accessible guide to the practical uses of economics and covers topics on the global economy, GDP growth as a policy, the rise of populism and Brexit. Key features: •Draws on a wealth of contemporary examples to bring economic topics to life oFully updated case studies cover contemporary topics such as banking in the UAE, Amazon's acquisition of Whole Foods, the Disney-Comcast acquisition and the proposed ASDA-Sainsbury merger. •Key economic theories explained within the context of modern business oUpdated Business applications on issues such as mergers and acquisitions, hedging and membership of the eurozone that connects economic theories to contemporary business life. •Equips students with a practical toolkit of economics skills for business oTargeted chapter exercises include concept questions, calculations and graphing practice. •Connect® resources such as algorithmic and static questions, application-based activities, graphing tutorials, maths preparedness exercises and a Testbank. Available with McGraw-Hill Education's Connect®, the well-established online learning platform, which features our award-winning adaptive reading experience as well as resources to help faculty and institutions improve student outcomes and course delivery efficiency. To learn more, visit mheducation.co.uk/connect

Contents

Section 1 - Introduction 1. Economics for Business Section 2 - Understanding Markets 2. Consumers in the marketplace 3. Firms in the marketplace 4. Markets in action Section 3 - Competition and Profitability 5. Market Structure and firm performance 6. Strategic rivalry 7. Growth strategies 8. Governing business Section 4 - Macroeconomics 9. Introduction to the macroeconomy 10. Measuring macroeconomic variables and policy issues 11. Exchange rates and the balance of payments 12. Globalization Section 5 - Macroeconomic Policy 13. Expenditure and fiscal policy 14. Money, banking and interest 15. Inflation, output and economic policy 16. Supply side policies and economic growth

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