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Business Research Methods will show your students how to undertake all parts of their research through this clear structured guide. Christina Quinlan's qualitative and holistic approaches are combined with William Zikmund's quantitative and advanced methods to give your students a broad spectrum of approaches for their research project. It is a comprehensive and interesting text that is essential reading for any business student taking a research methods module. Each stage of the research process is considered, including ethics and philosophical frameworks.
Part I: Introduction 1. Introducing Business Research 2. Developing Research Skills 3. Understanding Research Ethics 4. Understanding Research Philosophy 5. The Role of Theory Part II: Beginning the Research Process 6. The Literature Review 7. Quantitative Research: An Introduction to Measurement 8. Qualitative Research: An Introduction 9. Research Methodology and Design 10. Understanding Populations and Sampling 11. Writing the Research Proposal Part III: Data Gathering 12. Fieldwork 13. Using Observation 14. Using Interviews and Focus Groups 15. Surveys and Questionnaires 16. Attitude Measurement Part IV: Dealing with Data 17. Managing Data and Introducing Data Analysis 18. Analysing Qualitative Data 19. Analysing Quantitative Data 20. Completing and Presenting the Research
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