'As comprehensive an introduction to setting up a business as anyone could need.' The Daily Telegraph
'The Wisden of the small business world, threaded through with common sense practical advice.'
The Daily Mail
'A must for any small business owner.'
Federation of Small Businesses
Whether you're about to start your own business or have already taken the plunge and want to keep on track, make sure you have a copy of The Financial Times Guide to Business Start Up to hand. Updated for all your business needs, this edition covers all the latest legal and financial changes you need to be aware of following the 2018 Budget.
? Get everything you need to know to start up and run your business
? Comply with the most up-to-date financial, tax and legal requirements
? Find out how to fund your business, whether through traditional channels or online platforms
? Discover how to develop your idea and refine your business model
? Build your online presence, benefit from social media and advertise effectively online
Make your business a success with The Financial Times Guide to Business Start Up.
1 You and your ideas
2 Less than 100 per cent
3 Who will buy?
4 Are you sure?
5 Timing the jump
6 The business plan
7 Getting ready to start
8 Off the peg
9 Franchises
10 Beating the pirates
11 Names and brands
12 Getting the message across
13 Getting new customers
14 Building customer relationships
15 How to set a price
16 Choosing your workplace
17 Professional back-up
18 Getting the right staff
19 Your rights and duties as an employer
20 Your business and the environment
21 Insurance
22 Forecasting
23 Raising the money
24 Staying afloat
25 Moving ahead
26 Not waving but drowning
27 Keeping the record straight
28 Tax
29 VAT
30 Pensions and retirement
