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Quantitative Approaches in Business Studies uPDF eBook (PDF eBook) 8th edition


Quantitative Approaches in Business Studies uPDF eBook (PDF eBook) 8th edition

eBook by Morris, Clare

Quantitative Approaches in Business Studies uPDF eBook (PDF eBook)

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£31.79

ISBN:
9781292122595
Publication Date:
23 Oct 2015
Edition:
8th edition
Publisher:
Pearson
Imprint:
FT Publishing International
Pages:
544 pages
Format:
eBook
For delivery:
Download available
Quantitative Approaches in Business Studies uPDF eBook (PDF eBook)

Description

Quantitative Approaches in Business Studies provides a clear and accessible introduction to quantitative methods, ideal for students of business and management on undergraduate, Masters and professional courses. With a uniquely user-friendly style, Clare Morris' popular treatment of this challenging subject is carefully designed to build students' confidence in the use and interpretation of quantitative methods. Encouraging conceptual understanding as well as practical aptitude, the text leads the reader from an initial chapter revising basic mathematics through to a concluding chapter discussing statistical research methods for student projects. New for this edition Access to MyMathLab Global, an unrivalled online tutorial and assessment system. Many new 'Quantitative Methods in Practice' examples, drawn from recent and topical articles in the press and beyond. Substantial case-studies at the end of each chapter, integrating the material of the chapter. Revised and updated throughout. MyMathLab Global will generate a personalised study plan for you and provide extensive practice questions exactly where you need them. Interactive questions with randomised values allow you to practise the same concept as many times as you need until you master it. Guided solutions break down the question for you step-by-step. A full e-book links out to the relevant part of the text while you are practising. Students, if interested in purchasing this title with MyMathLab Global, ask your instructor for the correct package ISBN and Course ID. Instructors, contact your Pearson representative for more information. Clare Morris has taught quantitative methods to students of business, from HND to PhD level, at institutions including Bristol Polytechnic, Warwick Business School and Cardiff Business School. She is currently Emeritus Professor at the University of Gloucestershire.

Contents

Introduction: Why quantitative methods? Part 1 NUMBERS how we handle them 1 Tools of the trade: basic numeracy skills Part 2 NUMBERS a means of communication 2 Obtaining the figures: data and data collection 3 Presenting the figures: tables and diagrams 4 Summarising the figures: measures of location and spread 5 Measuring changes: index numbers Part 3 NUMBERS a basis for deduction 6 A firm foundation: elementary probability 7 Patterns of probability: some distributions 8 Estimating from samples: inference 9 Checking a theory: hypothesis testing 10 Making it better: statistics and quality improvement 11 Looking for connections: correlation 12 Spotting the relationship: line fitting 13 Multiple regression Part 4 NUMBERS a tool of planning 14 Planning an inventory policy: stock control and simulation 15 Forecasting: time-series, semi-log graphs and exponential smoothing 16 Allowing for interest: financial mathematics 17 Planning production levels: linear programming 18 Planning a project: network analysis 19 Quantitative methods in the student research project

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