For undergraduate and graduate courses in technology strategy, management of innovation and technology, technology entrepreneurship, and engineering management.
This book emphasizes how the future manager or entrepreneur can use strategic management of innovation and technology to enhance firm performance. It helps students to understand the process of technological change; the ways that firms come up with innovations; the strategies that firms use to benefit from innovation; and the process of formulating technology strategy.
Chapter 1: Introduction Chapter 2: Technology Evolution Chapter 3: Technology Adoption and Diffusion Chapter 4: Sources of Innovation Chapter 5: Selecting Innovation Projects Chapter 6: Customer Needs Chapter 7: Product Development Chapter 8: Patents Chapter 9: Trade Secrets, Trademarks, and Copyrights Chapter 10: Capturing Value from Innovation Chapter 11: Competitive Advantage in High Tech Industries Chapter 12: Technical Standards Chapter 13: Collaboration Strategies Chapter 14: Strategy in Networked Industries Chapter 15: Strategic Human Resource Management of Technical Professionals
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