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Introduction to the Music Industry: An Entrepreneurial Approach, Second Edition 2nd edition


Introduction to the Music Industry: An Entrepreneurial Approach, Second Edition 2nd edition

Paperback by Fitterman Radbill, Catherine

Introduction to the Music Industry: An Entrepreneurial Approach, Second Edition

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£43.19

ISBN:
9781138924819
Publication Date:
8 Sep 2016
Edition/language:
2nd edition / English
Publisher:
Taylor & Francis Ltd
Imprint:
Routledge
Pages:
316 pages
Format:
Paperback
For delivery:
Estimated despatch 20 May 2024
Introduction to the Music Industry: An Entrepreneurial Approach, Second Edition

Description

Introduction to the Music Industry: An Entrepreneurial Approach, Second Edition is an introductory textbook that offers a fresh perspective in one of the fastest-changing businesses in the world today. It engages students with creative problem-solving activities, collaborative projects and case studies as they explore the inner workings of the music business, while encouraging them to think like entrepreneurs on a path toward their own successful careers in the industry. This new edition includes a revised chapter organization, with chapters streamlined to focus on topics most important to music business students, while also maintaining its user-friendly chapter approach. Supported by an updated companion website, this book equips music business students and performance majors with the knowledge and tools to adopt and integrate entrepreneurial thinking successfully into practice and shape the future of the industry.

Contents

Part I. Music Creation and Globalization 1. A Global Industry In Search of Entrepreneurs 2. How Music Is Created and Brought to the Marketplace Part II. Contacts and Contracts 3. Who Owns It and Why Does It Matter? Spotlight on Copyright 4. Performing the Music: Rights and Royalties 5. Monetizing Emotions: Branding, Music Publishing, and Sponsorships Part III. Artists and Their Publics 6. I'm My Own Record Label: Recorded Music Today 7. On the Road: Touring and Merchandising 8. The Artist's Professional Team: Managers, Agents, and Attorneys Part IV. Artist as Entrepreneur 9. Case Study: Astral Artists 10. Case Study: Pickathon Music Festival Chapter 11. Guide to Starting a Business Appendix: History of International Copyright and Trade Agreements

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