Around the globe, people now engage with media content across multiple platforms, following stories, characters, worlds, brands and other information across a spectrum of media channels. This transmedia phenomenon has led to the burgeoning of transmedia studies in media, cultural studies and communication departments across the academy. The Routledge Companion to Transmedia Studies is the definitive volume for scholars and students interested in comprehending all the various aspects of transmediality. This collection, which gathers together original articles by a global roster of contributors from a variety of disciplines, sets out to contextualize, problematize and scrutinize the current status and future directions of transmediality, exploring the industries, arts, practices, cultures, and methodologies of studying convergent media across multiple platforms.
Part 1: Industries of Transmediality 1. Transmedia Film: From Embedded Engagement to Embodied Experience 2. Transmedia Documentary: Experience and Participative Approaches to Non-Fiction Transmedia 3. Transmedia Television: Flow, Glance, and the BBC 4. Transmedia Telenovelas: The Brazilian Experience 5. Transmedia Comics: Seriality, Sequentiality, and the Shifting Economies of Franchise Licensing 6. Transmedia Publishing: Three Complementary Cases 7. Transmedia Games: Aesthetics and Politics of Profitable Play 8. Transmedia Music: The Values of Music as a Transmedia Asset 9. Transmedia Journalism: The Potentialities of Transmedia Dynamics in the News Coverage of Planned Events 10. Transmedia Sports: The National Basketball Association, Emojis, and Personalized Participation 11. Transmedia Social Platforms: Livestreaming and Transmedia Sports 12. Transmedia Celebrity: The Kardashian Kosmos-Between Family Brand and Individual Storylines 13. Transmedia Attractions: The Case of Warner Bros. Studio Tour-The Making of Harry Potter Part 2: Arts of Transmediality 14. Transmedia Storytelling: Character, Time, and World-The Case of Battlestar Galactica 15. Transmedia World-Building: History, Conception, and Construction 16. Transmedia Characters: Additionality and Cohesion in Transfictional Heroes 17. Transmedia Genres: Form, Content, and the Centrality of Memory 18. Transmedia Writing: Storyworlds and Participation at the Intersection of Practice and Theory 19. Transmedia Photography: Implicit Narrative from a Discrete Moment 20. Transmedia Indie: Creativity Outside Hollywood Part 3: Practices of Transmediality 21. Transmedia Adaptation: Revisiting the No-Adaptation Rule 22. Transmedia Developer: Success at Multiplatform Narrative Requires a Journey to the Heart of Story 23. Transmedia Production: Embracing Change 24. Transmedia Commodification: Disneyfication, Magical Objects, and Beauty and the Beast 25. Transmedia Franchising: Driving Factors, Storyworld Development, and Creative Process 26. Transmedia Distribution: From Vertical Integration to Digital Natives 27. Transmedia Branding and Marketing: Concepts and Practices Part 4: Cultures of Transmediality 28. Transmedia Archaeology: Narrative Expansions across Media Before the Age of Convergence 29. Transmedia Heritage: Museums and Historic Sites as Present-Day Storytellers 30 Transmedia Fandom and Participation: The Nuances and Contours of Fannish Participation 31. Transmedia Paratexts: Informational, Commercial, Diegetic, and Auratic Circulation 32. Transmedia Politics: Star Wars and the Ideological Battlegrounds of Popular Franchises 33. Transmedia Charity: Constructing the Ethos of the BBC's Red Nose Day Across Media 34. Transmedia Education: Changing the Learning Landscape 35. Transmedia Literacy: Rethinking Media Literacy in the New Media Ecology 36. Transmedia for Social Change: Evolving Approaches to Activism and Representation 37. Transmedia Identities: From Fan Cultures to Liquid Lives 38. Transmedia Psychology: Creating Compelling and Immersive Experiences 39. Transmedia Religion: From Representations to Propaganda Strategy Part 5: Methodologies of Transmediality 40. A Narratological Approach to Transmedial Storyworlds and Transmedial Universes 41. An Ontological Approach to Transmedia Worlds 42. An Experience Approach to Transmedia Fictions 43. A Design Approach to Transmedia Projects 44. A Management Approach to Transmedia Enterprises 45. A Micro-Budget Approach to Transmedia in Small Nations 46. A Genettian Approach to Transmedia (Para)Textuality 47. A Semiotic Approach to Transmedia Storytelling 48. A Mythological Approach to Transmedia Storytelling 49. A Qualitative Network Approach to Transmedia Communication 50. A Metrics Model for Measuring Transmedia Engagement
