This book presents an analysis of masculinity construction in a large corpus of women's magazines, adopting a feminist Critical Stylistic approach to reveal how men are talked about and 'sold' to women as part of a successful performance of hegemonic femininity. This novel approach identifies women's magazines as sites of 'lad culture' that perpetuate ideologies more commonly associated with the 'laddism' of male-targeted media. It examines how stereotypical images of men as naturally aggressive and obsessed with sex are promoted, as well as considering some of the ways in which women's magazines contribute to the social construction of normative understandings of gender and sexuality more broadly. This engaging work will offer fresh insights to students and scholars of (Critical) Discourse Analysis, Sociolinguistics, Corpus Linguistics, Stylistics, and Gender and Communication Studies.
Chapter 1: Introduction: Analyzing Gender Construction in Women's Magazines.- Chapter 2: Approaches to Studying Language and Gender.- Chapter 3: Women's and Men's Magazines.- Chapter 4: Data and Method.- Chapter 5: Lads, blokes and monsters: strategies of naming and description.- Chapter 6: 'Good men' and 'bad men': equating and contrasting.- Chapter 7: Representing Processes.- Chapter 8: Implicit masculinity: Assuming and Implying.- Chapter 9: Conclusion: The Men in 'Women's Worlds'.
Accessing your eBook through Kortext
Once purchased, you can view your eBook through the Kortext app, available to download for Windows, Android and iOS devices. Once you have downloaded the app, your eBook will be available on your Kortext digital bookshelf and can even be downloaded to view offline anytime, anywhere, helping you learn without limits.
In addition, you'll have access to Kortext's smart study tools including highlighting, notetaking, copy and paste, and easy reference export.
To download the Kortext app, head to your device's app store or visit https://app.kortext.com to sign up and read through your browser.
NB: eBook is only available for a single-user licence (i.e. not for multiple / networked users).