Landing a job in graphic design or multimedia starts with the creation of a portfolio that showcases a student's best work. With sample portfolios, interviews with leaders in graphic design and advertising industries, and step-by-step instruction for creating professional print and digital portfolios, this book helps students successfully transition from design student to design professional. Now fully updated, it is the only guide to creating job-winning print-based and digital portfolios specifically for graphic designers.
Preface vii Acknowledgments x 1 The Portfolio Process Start to Finish 1 2 Planning Your Portfolio 15 3 The Traditional Portfolio: 31 The Resume, Cover Letter, and Business Card 4 The Traditional Portfolio: 55 Design and Art Projects 5 The Digital Portfolio: 83 CD-ROMs, DVDs, and Web Sites 6 The Digital Portfolio: 111 Technical Elements 7 The Design Phase 129 8 Working with Type 151 9 Maneuvering around Your Site: 171 Navigation 10 The Web-Based Portfolio: 187 Web Page Design 11 The Web-Based Portfolio: 211 Technical Elements 12 Multimedia and Your Interface 229 13 Designer Checklists 253 14 Using Social Media to Land a Great Job 265 15 Taking Interviews and Presenting 285 Your Portfolio Glossary 309 Bibliography 320 Index 321
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