A different way of discovering and developing the best business ideas Jack Welch once said, Someone, somewhere has a better idea. In this myth-busting book, the authors reveal that great business ideas do not spring from innate creativity, or necessarily from the brilliant minds of people. Rather, great ideas come to those who are in the habit of looking for great ideas all around them, all the time. Too often, people fall into the trap of thinking that the only worthwhile idea is a thoroughly original one. Idea Hunters know better. They understand that valuable ideas are already out there, waiting to be found - and not just in the usual places. O Shows how to expand your capacity to find and develop winning business ideas O Explains why ideas are a critical asset for every manager and professional, not just for those who do creative O Reveals how to seek out and select the ideas that best serve your purposes and goals and define who you are, as a professional O Offers practical tips on how to master the everyday habits of an Idea Hunter, which include cultivating great conversations The book is filled with illustrative accounts of successful Idea Hunters and stories from thriving idea companies. Warren Buffet, Walt Disney, Thomas Edison, Mary Kay Ash, Twitter, and Pixar Animation Studios are among the many profiled.
Preface:Why Hunt? xi Introduction: Brilliance Not Required 1 Already Out ere 3 Ready to Unlearn 7 1 Know Your Gig 11 The Discernment 13 The Circle of Competence 17 Gigs Matter 19 The I D E A Principles INTERESTED 2 Be Interested, Not Just Interesting 25 Curiosity at the Trading Post 28 Learning Machines 29 Your Brain Is Open 33 DeBning Your Own Hunt 36 IDEAWORK #1: SELLING THE BEST HOUR OF THE DAY TO YOURSELF 39 DIVERSE 3 Diversifying the Hunt 47 The Color of Your Ideas 49 WhenWeak Ties Are Strong 51 Widening Your Intellectual Bandwidth 54 Bridging DistantWorlds 58 Ideas Are Everywhere 61 IDEAWORK #2: THE I S AND T S 65 EXERCISED 4 Mastering the Habits of the Hunt 71 The Practice of Ideas 73 Begin with an Eye 75 Observing at the Ritz 77 Erecting a Personal Platform of Observation 80 Write It Down 83 Get It Moving 86 Observe Yourself 88 IDEAWORK #3: ASSEMBLING AN IDEA PORTFOLIO 91 AGILE 5 Idea Flow Is Critical 101 The Case of the Guitar Strings 104 Creating Idea Spaces at Pixar 106 Finding the Informal Bosses 110 Letting Ideas Percolate 112 When It's Time to Kill Ideas 115 IDEAWORK #4: READY, SET, LAUNCH 121 6 Create Great Conversations 129 Continuers and Terminators 132 The Value of a Naive Question 136 Preparing for the Big Conversation 138 Epilogue: Thoreau and the I-D-E-A Assessment 143 References 151 Acknowledgments 161 About the Authors 165 Index 167
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