Religion, Media, and the Marketplace

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£32.00

ISBN:

9780813540184

Publication Date:

6 Mar 2007

Language:

English

Publisher:

Rutgers University Press

Pages:

320 pages

Format:

Paperback

For delivery:

Estimated despatch 24 - 26 May 2024

Description

Religion is infiltrating the arena of consumer culture in increasingly visible ways. We see it in a myriad of forms-in movies, such as Mel Gibson's The Passion of the Christ, on Internet shrines and kitschy Web "altars," and in the recent advertising campaign that attacked fuel-guzzling SUVs by posing the question: What would Jesus drive? In Religion, Media, and the Marketplace, scholars in history, media studies, and sociology explore this intersection of the secular and the sacred. Topics include how religious leaders negotiate between the competing aims of the mainstream and the devout in the commercial marketplace, how politics and religious beliefs combine to shape public policy initiatives, how the religious "other" is represented in the media, and how consumer products help define the practice of different faiths. At a time when religious fundamentalism in the United States and throughout the world is inseparable from political aims, this interdisciplinary look at the mutual influences between religion and the media is essential reading for scholars from a wide variety of disciplines.

Preface Acknowledgments Introduction: Identity, Belonging, and Religious Lifestyle Branding (Fashion Bibles, Bhangra Parties, and Muslim Pop), Lynn Schofield Clark Part I Selling, Influencing, Publishing, Purchasing: Establishing and Participating in the Mediated Religious Marketplace 1. Free Grace, Free Books, Free Riders: The Economics of Religious Publishing in Early Nineteenth-Century America, David Nord 2. Making Money, Saving Souls: Christian Bookstores and the Commodification of Christianity, Anne L. Borden 3. Jewish Space Aliens Are Lucky to Be Free! Religious Distinctiveness, Media, and Markets in Jewish Childrens Culture, Hillary Warren Part II Religion and Politics in Tension: Mobilization and Mission through Media and Material Artifacts 4. Literacy in the Eye of the Conversion Storm, Gauri Viswanathan 5. Mary as Media Icon: Gender and Militancy in Twentieth-Century U.S. Roman Catholic Devotional Media, Maryellen Davis 6. Cartoon Wars: The Prince of Egypt in Retrospect, Erica Sheen Part III Representations of the Religious Other in Popular Media and in the Marketplace 7. Evangelicalism and the Presidential Election of 1960: The Catholic Question in Christianity Today Magazine, Phyllis E. Alsdurf 8. Religion as Rhetorical Resource: The Muslim Immigrant in (Danish) Public Discourse, Ferruh Yilmaz 9. Blowing the Cover: Imaging Religious Functionaries in Ghanaian/Nigerian Films, Kwabena Asamoah-Gyadu Part IV Media Courted, Media Resisted: Popular Rituals and Artifacts in the Crafting of New Public Religious Practices 10. Media Mecca: Tensions, Tropes, and Techno-Pagans at the Burning Man Festival, Lee Gilmore 11. Day of the Dead as a New U.S. Holiday: Ritual, Media, and Material Culture in the Quest for Connection, Regina M. Marchi Afterword, Stewart M. Hoover List of Contributors Index

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Religion, Media, and the Marketplace

Paperback by Clark, Lynn Schofield; Marchi, Regina M; Nord, David; Borden, Anne; Warren, Hillary; Viswanathan, Gauri; Davis, Maryellen; Sheen, Erica; Alsdurf, Phyllis; Yilmaz, Ferruh; Asamoah-Gyadu, Kwabena; Gilmore, Lee; Hoover, Stewart

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