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Business Functions: An Active Learning Approach


Business Functions: An Active Learning Approach

Paperback by Pearce, Jim (University of Plymouth Business School); Butel, Lynne (University of Plymouth Business School); McIntyre, Jacqueline (University of Plymouth Business School); Curtis, Tony (University of Plymouth Business School); Smith, David (University of Plymouth Business School); Rainbow, Stephen (University of Plymouth Business School); Swales, Christine (University of Plymouth)

Business Functions: An Active Learning Approach

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ISBN:
9780631201779
Publication Date:
9 Jun 1998
Language:
English
Publisher:
John Wiley and Sons Ltd
Imprint:
Wiley-Blackwell
Pages:
624 pages
Format:
Paperback
For delivery:
Estimated despatch 27 - 29 May 2024
Business Functions: An Active Learning Approach

Description

This introduction to Business Functions delivers the knowledge and skills required to understand the key characteristics of business organisations and the core functions that contribute to their operations.

Contents

Preface. 1. Business Environments. 2. The Organization. 3. Marketing. 4. Operations Management. 5. Human Resource Management. 6. Business Operations.

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