This analysis of the rhetoric of nine successfully persuasive politicians explains how their use of language created credible and consistent stories about themselves and the social world they inhabit. It explores their use of metaphors, their myths and how language analysis helps us to understand how politicians are able to persuade.
Preface Style Conventions Persuasion, Speech Making and Rhetoric Metaphor in Political Discourse Winston Churchill: Metaphor and Heroic Myth Martin Luther King: Messianic Myth Enoch Powell: the Myth of the Oracle Ronald Reagan and Romantic Myth: 'From the swamp to the stars' Margaret Thatcher and the Myth of Boedicia Bill Clinton and the Rhetoric of Image Restoration Tony Blair and Conviction Rhetoric George Bush and the Rhetoric of Moral Accounting Obama and the Myth of the American Dream Myth, Metaphor and Leadership Appendices Bibliography Index of Conceptual Metaphors Index
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