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Oxford Handbook of Publishing, The


Oxford Handbook of Publishing, The

Hardback by Phillips, Angus (Director of the Oxford International Centre for Publishing, Director of the Oxford International Centre for Publishing, Oxford Brookes University); Bhaskar, Michael (Co-Founder, Co-Founder, Canelo)

Oxford Handbook of Publishing, The

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£96.00

ISBN:
9780198794202
Publication Date:
23 Apr 2019
Language:
English
Publisher:
Oxford University Press
Pages:
480 pages
Format:
Hardback
For delivery:
Estimated despatch 24 - 29 May 2024
Oxford Handbook of Publishing, The

Description

Publishing is one of the oldest and most influential businesses in the world. It remains an essential creative and knowledge industry, worth over $140 billion a year, which continues to shape our education and culture. Two trends make this a particularly exciting time. The first is the revolution in communications technology that has transformed what it means to publish; far from resting on their laurels and retreating into tradition, publishers are doing as they always have - staying on the cutting edge. The second is the growing body of academic work that studies publishing in its many forms. Both mean that there has never been a more important time to examine this essential practice and the current state of knowledge. The Oxford Handbook of Publishing marks the coming of age of the scholarship in publishing studies with a comprehensive exploration of current research, featuring contributions from both industry professionals and internationally renowned scholars on subjects such as copyright, corporate social responsibility, globalizing markets, and changing technology. This authoritative volume looks at the relationship of the book publishing industry with other media, and how intellectual property underpins what publishers do. It outlines the complex and risky economics of the industry and examines how marketing, publicity, and sales have become ever more central aspects of business practice, while also exploring different sectors in depth and giving full treatment to the transformational and much discussed impact of digital publishing. This Handbook is essential reading for anyone interested in publishing, literature, and the business of media, entertainment, culture, communication, and information.

Contents

1: Introduction Part I: Publishing in Context 2: Alistair McCleery: Publishing History 3: Simone Murray: Authorship 4: Adriaan van der Weel: Reading 5: Mira T. Sundara Rajan: Copyright and Publishing: Symbiosis in the Digital Environment 6: Elizabeth le Roux: Publishing and Society 7: John Oakes: Publishing and Culture: The Alchemy of Ideas 8: Martin Eve: Publishing and Information 9: Carlos A. Scolari: Networks: From Text to Hypertext, Publishing to Sharing, and Single Author to Collaborative Production 10: Angus Phillips: Publishing and Corporate Social Responsibility Part II: The Dynamics of Publishing 11: Albert N. Greco: Economics of Publishing 12: Albert N. Greco: The Strategy of Publishing 13: Miha Kova%c; and Rüdiger Wischenbart: Globalization and Publishing 14: Michael Bhaskar: Curation in Publishing: Curatorial Paradigms, Filtering, and the Structure of Editorial Choice 15: John B. Thompson: Trade Publishing 16: Samantha J. Rayner: Academic Publishing 17: Miha Kovac and Mojca K. %Sebart: Educational Publishing: Primary and Secondary Education Part III: Publishing in Practice 18: Frania Hall: Organizational Structures in Publishing 19: Paul Luna: Book Design 20: John Maxwell: Publishing and Technology 21: Alison Baverstock: Marketing for Publishing 22: Lynette Owen: Rights 23: Alex Holzman and Sarah Lippincott: Libraries 24: Niels Peter Thomas: Bookselling Coda 25: Michael Bhaskar and Angus Phillips: The Future of Publishing: Eight Thought Experiments

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