The study of social influence has been central to social psychology since its inception. In fact, research on social influence predated the coining of the term social psychology. Its influence continued through the 1960s, when it made seminal contributions to the beginning of social psychology's golden age. However, by the mid-1980s, interest in this area waned, while at the same time, and perhaps not coincidentally, interest in social cognition waxed. Now the pendulum is swinging back, as seen in growing interest in non-cognitive, motivational accounts.The Oxford Handbook of Social Influence will contribute to a resurgence of interest in social influence that will restore it to its once preeminent position. Written by leading scholars, the chapters cover a variety of topics related to social influence, incorporating a range of levels of analysis (intrapersonal, interpersonal, and intragroup) and both source (the influencers) and target (the influenced) effects. The volume also examines theories that are most relevant to social infl uence, as well as social influence in applied settings.The chapters contribute to the renaissance of interest in social influence by showing that it is time to reexamine classic topics in social influence; by illustrating how integrations/ elaborations that advance our understanding of social influence processes are now possible; by revealing gaps in the social influence literature; and by suggesting future lines of research. Perhaps the most important of these lines of work will take into account the change from traditional social influence that occurs face-to-face to social media-mediated influence that is likely to characterize many of our interactions in the future.
Part I: Introduction 1. Introduction and Overview Stephen G. Harkins and Kipling D. Williams 2. Ethical Issues in Social Influence Research Allan J. Kimmel Part II: Intrapersonal Processes 3. Social Influence and Gender Linda L. Carli 4. Social Influence and Personality John B. Nezlek and Carrie Smith Part III: Interpersonal Processes 5. On the Trail of Social Comparison Jerry Suls and Ladd Wheeler 6. Conformity and Divergence in Interactions, Groups, and Culture Bert H. Hodges 7. Compliance: A Classic and Contemporary Review Rosanna E. Guadagno 8. Obedience Jerry M. Burger 9. Social Norms and Their Enforcement Jessica M. Nolan 10. Social Inhibition Megan K. McCarty 11. Social Facilitation: Using the Molecular to Inform the Molar Allison E. Seitchik, Adam J. Brown, and Stephen G. Harkins 12. Protect, Correct, and Eject: Ostracism as a Social Influence Tool Andrew H. Hales, Dongning Ren, and Kipling D. Williams 13. Self-Presentation and Social Influence: Evidence for an Automatic Process James M. Tyler and Katherine E. Adams 14. Emotions as Agents of Social Influence: Insights from Emotions as Social Information Theory Gerben van Kleef Part IV: Intragroup Processes 15. Social Identity and Social Influence Amber M. Gaffney and Michael Hogg 16. Deindividuation Russell Spears 17. Stability and Change Within Groups Matthew J. Hornsey and Jolanda Jetten 18. Minority Influence Fabrizio Butera, Juan Manuel Falomire-Pichastor, and Alain Quiamzade 19. The Social Psychology of Leadership Michael J. Platow, S. Alexander Haslam, and Stephen D. Reicher Part V: Social Influence in Applied Settings 20. Social Influence and Clinical Intervention Martin Heesacker 21. Social Influence and Health Leslie R. Martin and M. Robin DiMatteo 22. The Expanding, Lop-Sided Universe of Social Influence and Law Research Linda Demaine and Robert Cialdini 23. Social Influence in Marketing: How Other People Influence Consumer Information Processing and Decision Making Amna Kirmani and Rosellina Ferraro Part VI: The Future 24. The Future of Social Influence in Social Psychology Kipling D. Williams and Stephen G. Harkins 25. Resistance to Influence Brad J. Sagarin and Mary Lynn Miller Henningsen 26. The Echo Chamber David Byrne
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