Presentation Patterns is the first book on presentations that categorizes and organizes the building blocks (or patterns) that youll need to communicate effectively using presentation tools like Keynote and PowerPoint. Patterns are like the lower-level steps found inside recipes; they are the techniques you must master to be considered a master chef or master presenter. You can use the patterns in this book to construct your own recipes for different contexts, such as business meetings, technical demonstrations, scientific expositions, and keynotes, just to name a few. Although there are no such things as antirecipes, this book shows you lots of antipatternsthings you should avoid doing in presentations. Modern presentation tools often encourage ineffective presentation techniques, but this book shows you how to avoid them. Each pattern is introduced with a memorable name, a definition, and a brief explanation of motivation. Readers learn where the pattern applies, the consequences of applying it, and how to apply it. The authors also identify critical antipatterns: clichs, fallacies, and design mistakes that cause presentations to disappoint. These problems are easy to avoidonce you know how. Presentation Patterns will help you Plan what youll say, who youll say it to, how long youll talk, and where youll present Perfectly calibrate your presentation to your audience Use the storytellers narrative arc to full advantage Strengthen your credibilityand avoid mistakes that hurt it Hone your message before you ever touch presentation software Incorporate visuals that support your message instead of hindering it Create highly effective infodecks that work when youre not able to deliver a talk in person Construct slides that really communicate and avoid Ant Fonts, Floodmarks, Alienating Artifacts, and other errors Master 13 powerful techniques for delivering your presentation with power, authority, and clarity Whether you use this book as a handy reference or read it from start to finish, it will be a revelation: an entirely new language for systematically planning, creating, and delivering more powerful presentations. Youll quickly find it indispensableno matter what youre presenting, who your audiences are, or what message youre driving home.
List of Figures ix Introduction 1 Origins 2 Toward Patterns 3 How This Book Is Organized 10 How to Use This Book 11 Summary 11 Part I: Prepare 13 Chapter 1: Presentation Prelude Patterns 15 Pattern: Know Your Audience 16 Pattern: Social Media Advertising 18 Pattern: Required 20 Pattern: The Big Why 22 Pattern: Proposed 24 Antipattern: Abstract Attorney 26 Chapter 2: Creativity Patterns 29 Pattern: Narrative Arc 30 Pattern: Fourthought 34 Pattern: Crucible 38 Pattern: Concurrent Creation 41 Pattern: Triad 43 Pattern: Expansion Joints 45 Pattern: Talklet 46 Pattern: Unifying Visual Theme 48 Pattern: Brain Breaks 51 Antipattern: Alienating Artifact 53 Antipattern: Celery 56 Pattern: Leet Grammars 58 Pattern: Lightning Talk 59 Pattern: Takahashi 60 Pattern: Cave Painting 62 Part II: Build 65 Chapter 3: Slide Construction Patterns 67 Antipattern: Cookie Cutter 68 Pattern: Coda 70 Antipattern: Injured Outlines 71 Pattern: Peer Review 72 Pattern: Foreshadowing 75 Antipattern: Bullet-Riddled Corpse 77 Pattern: Greek Chorus 80 Antipattern: Ant Fonts 81 Antipattern: Fontaholic 83 Antipattern: Floodmarks 86 Antipattern: Photomaniac 89 Pattern: Composite Animation 92 Pattern: A la Carte Content 95 Pattern: Analog Noise 99 Pattern: Vacation Photos 104 Pattern: Defy Defaults 106 Antipattern: Borrowed Shoes 108 Chapter 4: Temporal Patterns 111 Antipattern: Slideuments 112 Pattern: Infodeck 114 Pattern: Gradual Consistency 116 Pattern: Charred Trail 120 Pattern: Exuberant Title Top 123 Pattern: Invisibility 127 Pattern: Context Keeper 131 Pattern: Breadcrumbs 133 Pattern: Bookends 135 Pattern: Soft Transitions 137 Pattern: Intermezzi 139 Pattern: Backtracking 141 Pattern: Preroll 142 Pattern: Crawling Credits 143 Chapter 5: Demonstrations versus Presentations 145 Pattern: Live Demo 147 Antipattern: Dead Demo 151 Pattern: Lipsync 154 Pattern: Traveling Highlights 157 Pattern: Crawling Code 162 Pattern: Emergence 164 Pattern: Live on Tape 165 Part III: Deliver 169 Chapter 6: Stage Prep 171 Pattern: Preparation 172 Pattern: Posse 174 Pattern: Seeding Satisfaction 175 Pattern: Display of High Value 177 Antipattern: Shortchanged 181 Chapter 7: Performance Antipatterns 183 Antipattern: Hiccup Words 184 Antipattern: Disowning Your Topic 186 Antipattern: Lipstick on a Pig 187 Antipattern: Tower of Babble 188 Antipattern: Bunker 190 Antipattern: Hecklers 191 Antipattern: Going Meta 193 Antipattern: Backchannel 195 Antipattern: Laser Weapons 197 Antipattern: Negative Ignorance 199 Antipattern: Dual-Headed Monster 200 Chapter 8: Performance Patterns 203 Pattern: Carnegie Hall 204 Pattern: Emotional State 207 Pattern: Breathing Room 208 Pattern: Shoeless 209 Pattern: Mentor 210 Pattern: Weatherman 211 Pattern: Seeding the First Question 214 Pattern: Make It Rain 215 Pattern: Entertainment 216 Pattern: The Stakeout 218 Pattern: Lightsaber 219 Pattern: Echo Chamber 221 Pattern: Red, Yellow, Green 222 Conclusion 225 Patterns Redux 225 Build Your Own . . . 226 Summary 228 Glossary of Patterns 229 Resources 241 Credits 243 Notes 251 Index 255
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